Senior On-line Marketing & Content Coordinator

For our European MarCom department, in ‘s-Hertogenbosch, we are looking for a Senior On-line Marketing & Content Coordinator.

About Omron

Omron is a multinational company and a leading provider of technologically advanced products, established in 1933. World-wide Omron generates a annual turnover of euro 6 billion and employs around 33.800 employees in 35 countries.

In Europe, The Middle East and Africa Omron is involved in development, production, marketing, distribution and sales of industrial automation products, electronic components and healthcare products. The activities aforementioned region are co-ordinated at the European headquarters in Hoofddorp. Omron has National Sales Companies throughout Europe. Omrons European Manufacturing facilities are mainly based in the Netherlands and Germany. Omron is always looking for new opportunities to improve the business processes and organisation development.

Tasks

• Advise on, develop and execute initiatives to improve the website as key B2B marketing tool.  Initiate those initiatives with the internet trends, internet marketing and e-mail marketing in mind. (Google, SEM, Affiliate campaigns, call for action, lead generating activities)
• Develop and maintain the structure of content providers from various company units throughout Europe (product marketing, sales, national sales companies, market development teams, HR)
• Senior advisory role towards the European Communication manager in developing on-line objectives and strategies.
• Maintain web site information architecture based on the relevance of content types to the site visitors
• Responsible to develop structural web monitoring and statistical analyses.
• Development of on-line corporation and joint promotion activities with partners.
• Define the format of content, help and advice content providers contribute clean, relevant, normalized content
• Keep published information accurate, by timely publishing, updating, archiving and deleting the content.
• Interact with Omron web colleagues in other world parties (Japan, USA, Asia Pacific, China) and transfer interesting content or functionalities to Europe.

Profile

• 3-5 years relevant internet experience, preferable in an international environment.
• High level of understanding of web technology,
• HBO/University preferable in Marketing Communication or in Web technology
• Ability to communicate requirements with technical staff of IT departments.
• Knowledge of on-line marketing mechanisms and willing to keep track of the latest insights.
• Good communicator, ability to convince and motivate others, by using arguments that are appealing.
• Ability to work under pressure in a dynamic environment, organized and methodical.
• Customer focused: Ability to align own activities to the expectations of the organization. Brings initial ideas to a higher level by adding on-line expertise.
• Sense for Marketing and knowledge of communication.
• Good team player, but manly able to work in a self supporting way
• Fluent in English language (verbal and written)
• Affinity with industry and  technology will be a definite asset

For more information about this position or your application, please contact Omron Europe BV, Martin Ouderkerken, HR Advisor, Zilverenberg 2, 5234 GM 's-Hertogenbosch, the Netherlands, Tel. +31 (0) 73 648 18 19, martin.ouderkerken@eu.omron.com or complete the application form.